Theo Paphitis

Theo Paphitis #SBS Small Business Sunday Winner

Theo Paphitis – the successful entrepreneur and business mogul from BBC’s Dragons’ Den – also runs a weekly Twitter competition called Small Business Sunday (#SBS). Businesses up and down the country tweet him about their products and services and Theo chooses six of the best the following Monday to join his club of #SBS Winners.

On February 3rd 2019, we tweeted: “Hello Theo! We’re FabFudge, a family business specialising in luxury #DairyFree #VeganFriendly fudge. We have over 22 luxurious artisan flavours including our seasonal favourite, creme egg fudge. Fancy a piece? #sbs”

The next day at 8pm we found out we were SBS Winners (twice incidentally!) when Theo tweeted: “Congratulations to this week’s #SBS winners @FabFudge_UK @lawyer_inmaking @AcrocirqueUK @KipMcGrathHull1 @FabFudge_UK & @the_gift_fox – see you at #SBSevent2019 !”

The following week, FabFudge attended the annual Small Business Sunday Winners Event where we met fellow #SBS Winners and businessman, entrepreneur and philanthropist, Sir Tom Hunter, and even had the chance to talk business and have our photo taken with Theo himself!

Since our big win, our social media numbers have rocketed, boosting our fudge sales and we’ve made some incredible friends with fellow businesses around the country. Best of all, we’re now endorsed personally by Theo Paphitis himself!

Take a look at our blog post at the time to read more about our win!